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“During #FedExCup, PGA TOUR Capitalizing On Twitter Vending Machine Trend” by Mark J. Burns, Forbes

How do professional sports leagues and major properties enhance the on-site experience for die-hard fans and consumers? It’s the million-dollar question that corporate marketers, communications professionals and digital strategists have been repeatedly asking themselves over the past five years. In 2015, that ‘experience’ for fans is now being ever...




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