“Bud Light Toasts Broncos Fans With Twitter Vending Machine Experience” from Vending Market Watch
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Bud Light, the official beer sponsor of the National Football League, is kicking off the 2016 season by celebrating Denver Broncos fans with a series of prizes, including a Twitter vending machine. Sports Authority Field at Mile High has produced two Bud Light rooftop lounges on the structure’s fifth level, open free of charge to all fans. The expanded lounge-like settings are complete with TVs, phone chargers, great views and food and drink for purchase. Social media savvy fans can enjoy the Bud Light x Broncos Twitter Vending Machine on the main concourse, which releases Bud Light branded prizes when consumers tweet a photo of their team can to it. They can also download the Orange Herd mobile app to gain access to new, interactive features like an augmented reality experience with the Bud Light Broncos team can.