“MasterCard’s Priceless Surprises Vending Machine Dispenses Prizes For Tweets At SXSW” by Emily Jed, Vending Times
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AUSTIN, TX — MasterCard and news blog Mashable have teamed up to woo technology startups attending this week’s South By Southwest music festival by giving them free prizes from a tweet-activated vending machine.
Instead of snacks or sodas, the machine dispenses prizes ranging from 250 one-on-one introductory phone calls with leading technology executives to computer hardware accessories and hundreds of MasterCard prepaid cards.
Visitors to Mashable’s machine will tweet using the #PricelessSurprises hashtag to receive a special code to try their luck at a prize.